The Hershey Company is a leading manufacturer of confectioneries and one of America’s most well-known and celebrated brands. The company’s website showcases a long list of snack foods, including its flagship product, the Hershey’s chocolate candy bar.
When deciding on a typeface, one classic turned to another. The Neue Helvetica® typeface is used throughout the site, including several of the family’s rounded weights which add a little sweetness to headlines. Get a taste for how good Web fonts can look on Hersheys.com.
Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.