ITC was hitting its stride in the late 1970s. It was releasing a wide range of distinctive typefaces and U&lc had grown into a significantly influential journal – and not just about type and typography.
By the late 1970s, U&lc had a circulation of over 250,00 subscribers. ITC liked to think that there was also a significant “pass-along” readership, but most people tended to horde their issues – fearing that, if they got outside of their sight, they would be gone forever.
Graphic designers and art directors were the journal’s target audience. (This was before there were creative directors.) While graphic designers and art directors specified what typefaces were to be used in their projects, they also determined what photographs and illustrations might be used in those same projects.
As a result, illustrators and photographers were eager to have their work displayed in the pages of U&lc. And the editors of the journal obliged. The four issues of Volume Six showcased the work of no less than a dozen different illustrators and photographers. Some, like Jim Spanfeller and William Bramhall, became regulars in the journal. Others like, Frances Jetter and Janet Beller, received their first major exposure – while others, like Joan Hall and Richard Haas, were seasoned professionals.
Four diverse new ITC® typeface families were also announced in the pages of Volume Six. The ITC Clearface® family, a revival of an early American Type Founders design, was announced in the first issue. This was followed by the ITC Zapf Chancery® design, which went on to become one of the first commercial typefaces in the Apple operating system. The distinctive ITC Benguiat Gothic™ family was announced in the September issue and the ITC Novarese™ series by Italian designer Aldo Novarese (who also designed the Eurostile® family) finished out the year.
Click the PDFs below to download Volume Six of U&lc.
Volume 6–1 (Low Res).pdf (15.4 MB)
Volume 6–2 (Low Res).pdf (14.8 MB)
Volume 6–3 (Low Res).pdf (14.5 MB)
Volume 6–4 (Low Res).pdf (17.4 MB)
Volume 6–1.pdf (75.1 MB)
Volume 6–2.pdf (71.5 MB)
Volume 6–3.pdf (72.9 MB)
Volume 6–4.pdf (78.9 MB)