Customer Spotlight: TCBY

Johnathan Zsittnik

Johnathan Zsittnik in Archive on May 6, 2011

TCBY opened the first frozen yogurt shop in the United States in 1981 according to the company’s website. Today, the forward-thinking spirit lives on. The TCBY brand has been revitalized with a new logo, colorful palette, chic interior décor and a new website.

With rich photography of the company’s tasty treats and playful, interactive controls, TCBY.com offers loads of eye candy. But the cherry on top is the Avenir® typeface. Adrian Frutiger’s classic sans is sprinkled throughout the site adding extra appeal to text.

TCBY.com and Web Fonts

Johnathan Zsittnik
Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.


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