TCBY opened the first frozen yogurt shop in the United States in 1981 according to the company’s website. Today, the forward-thinking spirit lives on. The TCBY brand has been revitalized with a new logo, colorful palette, chic interior décor and a new website.
With rich photography of the company’s tasty treats and playful, interactive controls, TCBY.com offers loads of eye candy. But the cherry on top is the Avenir® typeface. Adrian Frutiger’s classic sans is sprinkled throughout the site adding extra appeal to text.