TravelSmart is an initiative of TransLink, Metro Vancouver’s regional transportation authority. The TravelSmart website features articles and tools to help Metro Vancouverites make daily changes toward sustainable travel.
A bright color palette sets the eco-conscious tone while the perpetually modern Neo® Sans typeface – chosen for headlines, body copy and the TravelSmart logo – ties things together.
The site was architected and developed by FCV, a Vancouver-based interactive agency. “We tried a variety of options for using type on the Web, but this one is our favorite,” said Warren Anthony, vice president of user experience at FCV. “Ease of use, searchable and on brand. Using Fonts.com Web Fonts is a win-win-win.”