First Financial Bank has provided financial services for nearly 150 years and now offers more than 100 banking centers across the United States. Despite its status as a major financial institution, First Financial aims to provide the dedication and perspective of a community bank.
Among the financial institution’s latest investments are Web fonts. Visitors to the First Financial website, bankatfirst.com, will note generous use of the Avenir® typeface. The popular geometric sans family adds a warm tone to headlines and the navigational text that is revealed upon rolling over the various elements of the homepage feature.