Yellow Media Inc., with its network of companies that includes Yellow Pages Group (YPG), Trader Corporation and Canpages, is a leading provider of Internet services as well as media and marketing solutions. Yellow Media is also among the latest major companies to dial up Web fonts.
YPG.com builds an immediate sense of familiarity through use of its recognizable Yellow Pages logo and its trademark shade of yellow. The site also turns to the ITC Franklin™ typeface to deliver headlines and complement the logotype. Good call!