Maytag is well-known not only for its durable appliances but also for its commercial-grade parts. When assembling its latest website design, the manufacturing giant once again invested in high-quality parts – this time, assembling headlines with the Neue Helvetica® typeface family.
Laundry and kitchen appliances take center stage on the site’s home page. Accompanying headlines reinforce Maytag’s reputation for quality while Neue Helvetica Bold Extended ensures the message comes through loud and clear.
Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.
Tags: @font-face, css, css3, fonts, helvetica, Maytag, typefaces, typography, web, web fonts, webfonts