Club Nintendo is a rewards program for Nintendo players and enthusiasts. Members earn “coins” that can be exchanged for games, downloads and other goodies by registering products and taking surveys.
The site features many of Nintendo’s most recognizable personalities. Mario certainly takes center stage, but the Avenir® typeface family gets its share of the spotlight. Avenir Black ensures headlines come across loud and clear, while the typeface’s humanistic traits keep text in line with the fun, informal tone of the Nintendo brand.