fonts.com blog

Customer Spotlight: Geek Squad

by Ryan Arruda

Geek Squad are technology professionals who help clients with all their electronic conundrums. Whether through home visits, by telephone, or even remotely, Geek Squad agents are available 24/7 to assist with the digital computing needs of consumers.

The Geek Squad UK website uses the DIN Next typeface extensively, achieving balanced hierarchy by employing both heavy, bold, and regular weights. The typeface presents both authority and affability, much in line with the image of the Geek Squad agents. The judiciously rounded curves of DIN Next nicely hint at the technological foundation of Geek Squad’s services.

Who ever thought that a squad of geeks would be so typographically hip?Geek Squad website using Web fonts

 

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2 Responses to “Customer Spotlight: Geek Squad”

  1. Adoniram says:

    I’d like to know what DIN stands for; I suspect Deutsches Institut für Normung?

  2. Bill Davis Bill Davis says:

    Yes, that is correct — DIN is an acronym for the “German Deutsches Institut für Normung” (German Institute for Standardization). Read more here: http://www.fonts.com/font/linotype/din-next

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