Customer Spotlight: Geek Squad

Ryan Arruda

Ryan Arruda in Archive on April 20, 2012

Geek Squad are technology professionals who help clients with all their electronic conundrums. Whether through home visits, by telephone, or even remotely, Geek Squad agents are available 24/7 to assist with the digital computing needs of consumers.

The Geek Squad UK website uses the DIN Next typeface extensively, achieving balanced hierarchy by employing both heavy, bold, and regular weights. The typeface presents both authority and affability, much in line with the image of the Geek Squad agents. The judiciously rounded curves of DIN Next nicely hint at the technological foundation of Geek Squad’s services.

Who ever thought that a squad of geeks would be so typographically hip?Geek Squad website using Web fonts

 

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