Customer Spotlight: Grohe

by Ryan Arruda

With products available in over 130 countries, Grohe AG is one of the world’s largest designer-manufacturers of kitchen and bathroom fixtures.

The company’s website is set in Linotype’s Univers® typeface family, itself a watershed milestone of typographic design, crafted by Adrian Frutiger beginning in 1954.

Throughout their site, Grohe utilizes the thin, light, roman, and medium weights of Univers. The use of these specific weights (out of the family’s 44 choices) is quite suited to complement Grohe’s products – both espouse qualities of lightness and clarity, remaining aesthetic without being intrusive.

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Great type makes sites stand out