The United States Golf Association is both a steward of golf’s history, as well as an advocate for its future. The governing organization of the game, the USGA (and their website) provides an exhaustive slate of resources for both beginner golfers and seasoned veterans alike.
The organization’s site features the Memo typeface family, utilizing it for navigation, headlines, and subheads. The face is well-suited for the accessible subject matter the USGA site presents — the Memo family is decidedly well-read without being stodgy, and sophisticated without being ostentatious. The typefaces present a professional visual cachet without the overtly historical aesthetics of Old Style typography—it’s a well crafted amalgam, capturing the spirit of both new and old forms.