fonts.com blog
Archive for March, 2014

by Ryan Arruda

Fonts.com Big Script Sale

Here at Fonts.com we’re excited to kick off our Big Script Sale, a three-day promo event where you can save up to 80% on leading script typefaces. Running through Friday, we’ve got 60 script designs from a dozen leading foundries, so you’re sure to find a typeface that’s perfect for your next design project.

Waza

60 Great Families to Choose From

Selections run the gamut, from formal scripts — such as ITC’s Elegy and Canada Type’s Maestro — to more expressive, playful designs like Laura Worthington’s Hummingbird and Sudtipos’ Affair collection. There’s also handwriting inspired faces, like Monotype’s Julietrose family, and Steinweiss Script from Alphabet Soup.

Be sure to check out our Big Script Sale page on Fonts.com to see all the discounts we’re offering through our event. And make sure to take advantage of these deals now, because they’re only available for three days!

Win Prizes

Spread the Word and Win

Win typographically themed prizes when you tell the world about your Big Script Sale experience. Just tweet @Fontscom with hashtag #bigscriptsale. We’re giving away professional lettering supplies from our friends at Sakura of America, and even an original piece of lettering art by one of the Big Script Sale’s talented type designers. See all the official giveaway details on our Big Script Sale page on Fonts.com.

Ryan ArrudaRyan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.

by Allan Haley

Silica Blog

Fonts.com takes a fresh look at the Silica™ typeface this month. In its honor, we wanted to look back at the family’s typographic heritage.

Slab serif, or Egyptian, typefaces first appeared in 1815, developed in response to the fledging advertising industry’s appetite for heavy, attention-getting alphabets. Slab serif designs were intended to be display typefaces of the highest order.

The slab serif typestyle was introduced about the same time as sans serif typefaces. Interestingly, both originated in England and were initially only available as cap-only designs. Coincidentally, William Caslon IV, who produced the first commercial sans serif, called his design “Egyptian,” the term also used to designate slab serif typefaces.

Also interesting is that the first slab serif typefaces were generally maligned by the intelligentsia of the typographic community.

A prominent typographic critic of the time described the new slab serif style as “a typographical monstrosity.” And well into the 1920s, The Fleuron, the famed British journal about typography and book arts, ignored the typefaces altogether. Daniel Berkeley Updike, the great type historian of the period, went so far as to refer to the design style as one of the plagues of Egypt.

And yet, despite its many detractors, the slab serif typestyle flourished. Advertisers, for whom these designs were originally intended, loved their commanding power and straightforward, no nonsense demeanor. Slab serif typefaces were the “flavor of the day” until the first part of the 20th century, when newer designs eclipsed their popularity.

Slab serif typefaces fell into disuse for almost 30 years, until they were revived as text designs by several German type founders. (Actually the Boston Breton family, one of the first revivals, was released by American Type Founders in 1900, but it didn’t attract much interest until the German slab serif designs began to be imported to North America.)

The Memphis® typeface, from the Stempel foundry, is credited with starting the slab serif revival in 1929. It was followed by the Bauer foundry’s Beton, the City® family from Berthold, and Luxor from Ludwig & Mayer – all German companies. Other European foundries followed suit: the Nilo and Egizio typefaces were released in Italy, Monotype’s Rockwell® and the Scarab designs in Britain.

Sumner Stone’s Silica typeface family is an important – and particularly handsome – addition to the lineage of slab serif typefaces. It also perpetuates the Egyptian typestyle tradition of versatility and candor.

The complete Silica family is available for desktop licensing from Fonts.com, as well as for online use through subscriptions to the Fonts.com Web Fonts service.

Allan Haley
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.



by Ryan Arruda

Here’s a listing of the top 100 most used fonts from the Fonts.com Web Fonts service for February 2014:

Trade Gothic
Avenir Next
Neue Helvetica
Univers
Proxima Nova
Avenir
Gill Sans
Frutiger
Futura
Helvetica
Museo Sans
Linotype Univers
Museo Slab
DIN Next
Century Gothic
Klint
Chaparral
ITC Avant Garde Gothic
Myriad
Rockwell
Arial
ITC Legacy Serif
Univers Next
ITC Century
Eurostile LT
Brandon Grotesque
Neo Sans
VAG Rounded
ITC Caslon No. 224
Motoya Birch
Optima
ITC Lubalin Graph
Gill Sans Infant
Amasis
ITC Franklin Gothic
Soho Gothic
ITC Legacy Square Serif
Neue Frutiger
Trade Gothic Next
Swiss 721
Neue Helvetica eText
Linotype Sketch
Oxygen
ITC Charter
ITC Officina Serif
Bree
Frutiger Next
PMN Caecilia
Swift
ITC Conduit
Lexia
Bodoni LT
Azbuka
ITC Officina Sans
Linotype Didot
Bookman Old Style
Calibri
Soho
Humanist 777
Rotis Sans Serif
Delima
Trade Gothic Next Soft Rounded
ITC American Typewriter
ITC American Typewriter Hellenic
Adobe Garamond
Auriol
Helvetica World
Caslon Classico
Bembo
Glypha
Neue Helvetica Arabic
ITC Fenice
Monotype News Gothic
ITC Stone Informal
Egyptienne F
Copperplate Gothic
Novecento
C Hei 2 PRC
M Elle PRC
C Hei PRC
M Lady PRC
M Stiff Hei PRC
Adobe Caslon
Perpetua
Monotype Goudy
Francker
Baskerville Classico
ITC Eras
Droid Serif
Bodoni
Orator
Droid Sans Mono
Twentieth Century
Rotis II Sans
Sackers Gothic
Comic Strip
Monotype Garamond
Inform
Museo
Akko

Great type makes sites stand out