How you say?
The font you use has an important impact on how people read your copy.
This site is a combination of blogs, and a home for a community. Its aim is to bring together people who work with type in different media for a cross pollination of ideas and to learn from each other’s experiences. A bunch of people who’ve an interest in fonts have got together and we see this as somewhere to exchange views. Quite a bit of what we do will be suck it and see but our initial thoughts are to look at the way people use type in traditional media, on the web and on mobile.
The understanding of the effect of fonts is very different in all three. The world of printing has understood the value of “it’s not just what you say but how you say it” for over 400 years. The web world has some well understood uses of fonts and these are expanding. The mobile world is in the dark ages, with a mind set of 16th Century monks, you get the font you are given, and all they care about is memory footprint and legibility.
With this site we hope to mash up the three worlds with a common interest in type. We hope to learn what we didn’t know that we didn’t know. To teach the print and marketing world about the limitations of technology, screen sizes and aliasing, and the mobile and web worlds about the joy of getting just the right font, the importance it has in conveying brand,
A quick thought to take away. The job a body font does is like the score in a film. It sets the scene and lives in the background doing its job. If it is wrong it starts to jar with the main message, if it pops into the foreground it has ideas above its station. If it is too ordinary it fails to support the story. Choosing a font matters.
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