“What’s new?”

by Allan Haley

“What’s new?” We’re asked this ques­tion daily. A friend might find out about a new love interest. A rel­at­ive could learn about a new limb on the fam­ily tree.

Want to be able to tell a fel­low designer what the hot new typeface is? It just might be possible.

Fonts.com makes a major new typeface release announce­ment just about every month. Many of these are new addi­tions to the ITC®, Mono­type®, and Lino­type® typeface lib­rar­ies. If there are par­tic­u­lar kinds of typefaces you would like to see designed (scripts, sans serif typefaces, serif designs, dec­or­at­ive faces, etc.) let me know and I will pass along your requests to the team that determ­ines what typefaces will be developed for these libraries.

This is a real oppor­tun­ity for you to have a voice into what new typefaces will be designed. A board of type experts meets three times a year to determ­ine what new addi­tions will be added to the ITC, Mono­type, and Lino­type typeface lib­rar­ies. Their next meet­ing will be on Janu­ary 21st, and I will be sure that the review board is aware of your preferences.

Inde­pend­ent type design­ers and type foundries (big and small) want to provide graphic com­mu­nic­at­ors with typo­graphic tools they want and need. Few, how­ever, reach out to their cus­tom­ers and ask them what they want. While I can’t guar­an­tee that all your typo­graphic wishes will be gran­ted, I can ensure that your request will be heard.

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