fonts.com blog
Archive for the ‘Type for Print’ Category

by Ryan Arruda

With over 20 million active users, Spotify is an emerging leader in the field of streaming music services. With a robust collection of companion apps available, Spotify music can also be accessed through a litany of digital devices — from computers, to smartphones, to tablets.

The Spotify website features utilizes Linotype’s Neue Helvetica typeface family quite extensively — the site’s navigation is set small in the stout, bold weight of the design, while body text is set in the extremely legible light style.

Customer Spotlight: Spotify

The site employs visually impressive parallax scrolling — full screen photographs contrast nicely when alternated with quiet swaths of white space and nicely set type.

Headlines set the thin weight of the Neue Helvetica family provides a nice balance of scale and proportion in relation to the other type elements on the site. Additionally, setting the headlines in a bright lime green reveals that even supposedly humorless neo-grotesque typefaces can, indeed, possess a more ebullient spirit.

The Neue Helvetica family is an indispensable tool for all designers, and is available in over 50 styles — from ultra light to black weights, as well as regular, condensed, and extended widths.

The Neue Helvetica collection is available through the Fonts.com Web Fonts service, and for desktop licensing as well.

Ryan Arruda
Ryan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.


 


by Johnathan Zsittnik

Fonts.com serves a global audience. As such, we feel it’s important that our website ‘speaks’ more than just English. Today, you may have noticed the addition of two new languages to Fonts.com: German and Japanese. Both are among the most commonly spoken languages of our customer base and represent two of our fastest growing customer segments.

A look at the Fonts.com homepage in German

The next time you visit Fonts.com, if the language preference of your browser is set to German or Japanese, you will automatically be redirected to the German or Japanese version of the site. You can also use the language dropdown menu in the site’s upper right hand navigation to manually switch between languages. While the entire site has not yet been translated, just about everything you need  to browse fonts, purchase fonts or use our Fonts.com Web Fonts service is available in both German and Japanese. This includes the Fonts.com home page, the typeface family and product pages, the browse fonts pages, the Web fonts homepage, the Manage Web fonts page and the shopping cart. Content that has not yet been translated remains available in English, even when surfing in other languages.

Fonts.com's Manage Web Font Page in Japanese

A peek at the Web Fonts homepage on Fonts.com displayed in Japanese.

Over the coming weeks, we’ll continue to roll out many of the content pages in German and Japanese. If you’re wondering if additional languages will be added down the road, well, we’re considering that, too. For now, we invite our German and Japanese speaking friends to explore Fonts.com in their native language. We hope you enjoy this enhancement. But if you notice something doesn’t look quite right, please let us know.

Johnathan Zsittnik
Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.



by Allan Haley

Rounded sans serif typefaces carry the authority and clarity of typical sans – and add a sense of approachability. They are not “cute” – but they are amiable. Rounded sans also maintain all the legibility of their more traditionally designed brethren while being more personable.

Sans serif typefaces have been the mainstay for branding, signage, wayfinding, and advertising for well over a century. While the story is told that early designs were called “grotesques” because they were perceived as, well, ugly; sans serifs have firmly established themselves in the typographic pantheon as straightforward, no-nonsense graphic communicators. Recently, however, rounded sans have become popular alternatives as more friendly – more human – typographic spokespeople. Everything from logos to ad campaigns have benefited from these affable designs.

Creating a rounded sans serif typeface, however, is not an easy task. It entails much more than rounding off the edges of stroke terminals. In some instances stroke lengths must be lengthened to look correct, while in other cases they must be shortened for the same reason. Small parts of characters, like the ear of a ‘g’ or flag of an ‘r,’ may also need to be adjusted. The list goes on.

Designed by Akira Kobayashi, Avenir Next Rounded is the third generation of Adrian Frutiger’s Avenir typeface. Although a consistently popular and exceptionally versatile design, Kobayashi saw the potential for a new, softer interpretation of the Avenir Next characters. The rounded terminals he incorporated into the design infuse it with a more complex – and genial – quality. Kobayashi has maintained the modified geometric structure of Frutiger’s original design, and added to it a softness that transforms the typeface.

As an additional benefit, you can save over 75% on the entire Avenir Next Rounded family until January 15th. Be one of the first 1000 customers to purchase and you can get the entire Avenir Next Rounded for only $99. Make sure to take advantage of this promotion before it expires or sells out!

Allan Haley
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.



by Darren Glenister

Today, we are excited to commercially release SkyFonts – the first of its kind font rental service. As we say goodbye to a beta period that spanned more than 3 months and provided us with invaluable insight into your interests surrounding a new way of discovering and using fonts, we welcome a handful of new aspects of the SkyFonts experience that we’re confident you’ll enjoy.SkyFontsAs part of the release, we are revealing the full details of the SkyFonts credit system. As our beta participants know, credits are used in SkyFonts to rent fonts. A single credit is used to rent a font for a day. Three credits will allow you to rent a font for a month (30 days). Credits are available in packs of 15 or more at a price of $3 per credit – a price that was determined in part by your feedback. For short term projects that will be completed in a day or a month, we think that paying $3 — $9 to use a font is a nice alternative to paying for a perpetual font license. You can save a little on SkyFonts credits if you purchase them in larger quantities.

SkyFonts

Utilize the SkyFonts website to browse thousands of quality typeface families

Unlike the ‘beta credits’ which expire after 30 days, any credits purchased can be used for one year before expiring. The entire SkyFonts inventory will be available for free trial. Simply select the ‘try for 5 minutes’ option for access to the actual font data.

Once you’ve loaded up your account with credits, we’ve got plenty of options for you to spend them on. The SkyFonts catalog now boasts a selection of more than 8,000 fonts. You’ll discover designs from a broad range of top sources including our own Monotype, Linotype, ITC, Ascender and Bitstream foundries in addition to many of our foundry partners such as Mark Simonson, TypeTogether, Laura Worthington, Typodermic, the Chank Company, Yellow Design Studio, Emboss Fonts, Bean and Morris, Type Associates and Mint Type.SkyFonts

So what’s next for SkyFonts? We’re currently working on some additional enhancements to the website that will make it easier to explore the inventory. We’re also exploring options to allow you to browse and activate fonts in other places including design applications and other websites and services from Monotype.

As a thank you to the valuable feedback you’ve provided, we’ve topped off the accounts of our beta participants with 110 beta credits which can be used for the next 30 days. For those that haven’t signed up, we have something for you as well. Create your free account now and receive 10 free credits (good for one year). But do so quickly. This introductory offer won’t last.

 


by Ryan Arruda

Founded in Southern California nearly four decades ago, Mongoose is a recognized authority in the biking world. With an extensive collection of rugged mountain, BMX, and street bikes in their product line, it’s fitting that the company’s website is indeed peppered with a distinctly kinetic and visceral visual spirit.

Bold, prominent typography contrasts seamlessly with imagery overlaid with bright, saturated colors. The site’s top navigation features the DIN 1451 typeface for its main elements, as well as the stocky, bold weight of the ITC American Typewriter family for secondary items.

The body of the site follows in a similar vein — headlines are generously set in the EngSchrift style of DIN 1451, while subheadings and body copy are set in the bold and medium varieties of ITC American Typewriter, respectively. The friendliness of the ITC American Typewriter family is an especially nice foil to the seemingly pragmatic demeanor of DIN 145.

DIN 1451 is available in both a regular and condensed weight. ITC American Typewriter is available in three weights — light through bold — and features matching italic designs as well as three condensed styles. Both designs are available through subscriptions to the Fonts.com Web Fonts service.

Ryan Arruda
Ryan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.



by Johnathan Zsittnik

When we announced our SkyFonts font rental service just over two months ago, we promised to continually expand the service’s selection of typefaces. Those participating in the beta have hopefully noticed that we’ve kept to our word. Our most recent release more than doubles our original inventory, providing access to over 5,000 fonts. From Avenir to Zapfino, the selection includes an array of design standards from premium sources such as Monotype, Linotype, ITC, Ascender and Bitstream.

But perhaps you’re thinking, “I know those typefaces inside and out. The real benefit of a font rental service is the access to designs that I haven’t worked with before.” Well then, you’ll be pleased to hear that we’re by no means finished adding to the inventory. Stay tuned, as thousands of more designs including those from many other sources are headed your way.

SkyFonts New Releases

A handful of recommended typefaces to try through our SkyFonts font rental service. From left to right: Levato, Neue Haas Grotesk, Classic Grotesque, Akko, Biome, Neue Aachen and DIN Next.

For now, here are a few recommendations (pulled from the Fonts.com New Best Sellers list) that you may not have gotten your hands on before: Levato, Neue Haas Grotesk, Classic Grotesque, Akko, Biome, Neue Aachen, and DIN Next. Each design is available on SkyFonts allowing them to be tried for a few minutes for free, or rented for a day or month using credits. Credits are free during the beta, so if you haven’t signed up yet, join us at skyfonts.com.

Johnathan Zsittnik
Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.



by Allan Haley

With just a roman and italic design, the Titanium Motors™ typefaces make about as small as a typeface family you can get. Compounding this, the design has no lowercase. But don’t let this lull you into thinking that the face is anything less than a commanding and powerful communication tool. Titanium Motors is retro and modern, built like a Mack® truck on steroids – and surprisingly versatile.

 Titanium Motors’ muscular weight creates powerful headlines, logos and signage – all with attitude and swagger. Its geometric character shapes, and distinctive letterforms speak to the modernity of the typeface, while the high-waisted counters and stressed strokes give Titanium Motors’ a subtle Art Deco flavor. Words like “bold,” “dynamic” and “authoritative” immediately come to mind.

Check out the “hero image” on Fonts.com’s home page, created by The Heads of State, or the image accompanying this post to see just how formidable a graphic statement this typeface can make. If Vin Diesel were a typeface, he would be Titanium Motors.

A collaboration of Steve Matteson and Jim Ford’s design talents, Titanium Motors was initially drawn as a custom font for a computer game. Since then, it has been used in a bevy of applications. Consider it for posters, flyers, packaging, publication design or Web banners.

The Titanium Motors family is available as desktop fonts from the Fonts.com and Linotype.com websites. It is also available as Web fonts through the Fonts.com Web Fonts service.

Allan Haley
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.



by Ryan Arruda

Located in Two Rivers, Wisconsin, The Hamilton Wood Type Museum is an exceptional collection of printing history. Including over a million pieces of wood type in its care, the museum features a fully functioning studio not only for printing with wood type but also for creating it as well.

However, the museum is unexpectedly being forced from its present home. Perhaps needing to vacate its space in less than three months, this is both a monumental physical and financial feat – your help is urgently needed to assure the museum can continue its mission as a bulwark of typographic history.

One of the many delights the archive provides is that it is indeed a living museum; not simply host to relics to be looked upon, the museum fosters a deeper understanding of the forebears of contemporary type by conducting workshops for artists and scholars alike. Such opportunities of hands-on, tactile experimenting with type cultivates not only an appreciation for the true craftsmanship involved in type design, but also a respect for those vibrant analog methods of making.

Whether you are a designer, a typographic enthusiast, or simply intrigued by printing history, please consider supporting the Hamilton Wood Type Museum in its time of need. Your donations will help to assure that the museum can preserve its rich artifacts, and safely relocate to a new home. More importantly, your donation will help to further facilitate the study, appreciation, and utilization of wood type, a true treasure of design history and practice. Click here to donate and learn more.

Ryan Arruda
Ryan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.



by Ryan Arruda

For over three decades, Timberland has been a premier designer of foot and outdoor wear. Employing over 5,000 people, Timberland products are sold in specialty stores worldwide, including through their own retail locations.

The company’s website features an excellent implementation of display typography: overlaid upon photographs, a rotating carousel of large headlines are set in the bold weight of the ITC Lubalin Graph family, while supporting text employs the Bold Condensed No. 20 weight of the Trade Gothic collection.

Both faces are exceptionally structural in their design, yet quite complementary. ITC Lubalin Graph – with roots in the Herb Lubalin–inspired ITC Avant Garde Gothic family – possesses an overt kindly charm.

Subheadings are set in Trade Gothic Bold Condensed No. 20. Despite being a slightly more stoic typeface, the diminutive use of the family on the Timberland site prevents it from undoing ITC Lubalin Graph’s cheerful disposition.

ITC Lubalin Graph is available in 18 styles, from a delicate extra light weight, to a industrial strength bold. A condensed width featuring the same weights round out this versatile collection. The Trade Gothic family is available 14 styles, and is comprised of  both regular, condensed, and extended widths. In addition to online use, both type families are available for desktop licensing through Fonts.com as well.

Ryan Arruda
Ryan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.



by Allan Haley

Jovica Veljovic was living in the former Yugoslavia when Aaron Burns, the president of ITC, met him in the mid 1980s. Upon seeing the young calligrapher’s work, Burns immediately realized that he was in the presence of exceptional talent and encouraged Veljovic to take up typeface design. The ITC Veljovic typeface family was first of many he drew for ITC.

In his storied career, Veljovic has gone on to develop typefaces for Adobe and Linotype – as well as ITC. Although he spends much of his time today teaching typography and type design near his home in Hamburg, Veljovic has continued to draw new typeface designs. All started out as brush and pencil sketches.

None of Veljovic’s designs were first imagined as constructed outline drawings. It was only after the basic shapes and proportions were finalized in brush form, that Veljovic would construct letters as digital outlines.

Early Sketches for Agmena

“For me, it is important to begin a new typeface by drawing with a brush or pen,” says Veljovic. “This is especially true when I am making a new text typeface. The first text faces grew out of calligraphic writing and I think it is important to maintain this tradition.”

Agmena Swash Italic Sketches

The Agmena family, announced this week, is no exception. The first sketches for the design were roughed-out by Veljovic with a broad-edged brush. These became the basis for more refined drawings, which were then transferred to the computer for yet further development. The end result is a distinctive family of four weights – each with complementary italics – based on calligraphic, Renaissance “old style,” design traits and proportions.

Agmena

The complete Agmena family is available as desktop fonts from Fonts.com, as well for Web use through the Fonts.com Web Fonts Service.

Allan Haley
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.