Archive for the ‘Uncategorized’ Category

Comic Sans Pro Press Release Makes the Business Wire Top 20 of 2011

by Bill Davis

Who says fonts aren’t newsworthy? Last year we had a little fun on April 1 and chose that date to announce the new Comic Sans® Pro font family. Recently we learned that this particular release placed number six on the list of top 20 most-viewed press releases for BusinessWire.com during 2011.

Yes, the Comic Sans Pro press release was read by more people than:

  • Steve Job’s resignation letter
  • Google’s plans to acquire Motorola Mobility
  • ExxonMobil’s discoveries in deepwater Gulf of Mexico.

Of course there was a lot of other Tom Foolery going on last April 1st, including Google’s font shenanigans — if you searched for “Helvetica” the results were displayed in Comic Sans. Now tell me again, who says fonts can’t be fun?

I love Comic Sans Pro - font sample

 


Georgia Pro & Verdana Pro: Improvements On Proven Designs

by Allan Haley

The Georgia® and Verdana® typefaces have just gone Pro. The two families have been enhanced and expanded to 20 designs each, making them more nuanced and robust for Web use as well as in print.

Originally designed 15 years ago by Matthew Carter, and adopted by every major computer operating system, Georgia and Verdana are now available as Pro families. Carter teamed up with Tom Rickner of Monotype Imaging, who provided support in optimizing the designs for on-screen viewing.

The duo collaborated on the new Pro versions with typeface designers David Berlow of The Font Bureau, who led the design effort on Verdana Pro, and Steve Matteson of Monotype Imaging, who did the same for Georgia Pro.

Georgia and Verdana were born into a world of monitors that displayed binary bitmaps; pixels were either on or off; there was no anti-aliasing technology to improve screen imaging of type. One effect was to cause bold faces to be double the weight of the regulars, a big step by the standards of conventional type families. Screen displays are subtler now. The new Georgia and Verdana Pro series take advantage of the finer gradations of weight made possible by better rendering technologies in order to add light, semi-bold and black weights, none of which were possible 15 years ago. The new weights and the condensed series give graphic communicators a much wider range of typographic versatility, while remaining faithful in design to the originals.

After a long period when fonts optimized for legibility on screen were very limited in number, new technical models and new business models bring a far wider variety of Web fonts to the market. The design of Web sites will certainly benefit, and designers who have long been familiar with Verdana and Georgia in their original forms can take full advantage of the greater versatility of the Pro series, both on screen and in print.

Click here to learn more about Georgia Pro and Verdana Pro.


Steve Jobs and Type: Connecting the Dots

by Vikki Quick

“You don’t have an ounce of rhythm in your entire body! You should get out of here, go home, put on some Mozart, dance around for an hour, then try this again.”

Those were the words of a calligraphy teacher berating a student in front of a class some 40 years ago. No, the student was not Steve Jobs. But as you read, you’ll undoubtedly recognize a connection that explains Jobs’ affinity for type, and how he opened it up to the world and then some.

The story begins with Lloyd J. Reynolds, who founded a calligraphy program back in 1949 at Reed College in Portland, Ore., the same school Jobs would briefly attend years later. At the time when Reynolds ran the program, his class was the hottest ticket on campus, achieving standing-room-only status. So how could this course, which was taught until 1984, captivate students so powerfully? No other one-credit elective seem to engage its attendees to the same degree.

According to an excellent article from the August 2003 edition of Reed magazine, from which much of this post is based, the “rise, reign, and fall of calligraphy at Reed is a tale of charisma, discovery, Zen, jealousy, spirituality, body vs. mind, the hand linked to the heart, a Trappist monk, the white paper between the lines – and, yes, above all it is the legacy of one brilliant, caring and cranky teacher: Lloyd J. Reynolds.” His course stretched beyond calligraphy to include typography, book design and printmaking using woodcuts. A passionate instructor, Reynolds sometimes blurted cutting remarks, like the ones at the beginning of this article.

Working for a brief time at a greeting card and sign company earlier in his career, Reynolds once said, “I asked questions about the letters and got no answers. There was technical skill there but no substance. There had to be more than empty mechanical knowledge.” Reynolds absorbed himself in calligraphy. Although he was self taught, he eventually became one of the best calligraphers in the country.

Reynolds became known for professing far beyond calligraphy, tying in the whole of the human condition and reaching into philosophical realms. As his students created works that could serve real purposes, he pushed them to extend themselves and to see below the surface. Imagine a room full of 20-year-olds, focused on the rhythms of their pen strokes while Reynolds took them on mental journeys spanning themes from Michelangelo to Zen Buddhism.

Reynolds spoke of change. He questioned why people feared or denied it when change also brought things that people value most. “Change being what it is,” he once said, “we’re going to lose everything anyhow; so what do we have to lose? Why don’t we, then, drop the hostilities and just live?”

Of course, change came to Reed College’s calligraphy program. Steve Jobs dropped in on the course in the early 1970s, but Reynolds had already left.

Reynolds retired at the beginning of the decade after his wife died. To take his place, he hired Robert Palladino, a former Trappist Monk and monastery scribe. Reynolds saw that Palladino believed clearly there was more to calligraphy than drawing letters.

Jobs famously described what he learned from his calligraphy class at Reed during his Stanford University commencement speech in 2005. “Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.” He went on to say, “I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.”

In that same speech, Jobs recalled that when connecting the dots of one’s life, you can only look backward. He said if he hadn’t dropped in on Palladino’s calligraphy class, he never would’ve introduced the Macintosh® computer with multiple typefaces or proportionally spaced fonts. Jobs said that while the course seemed impractical at the time, it turned out to be one of the most priceless experiences of his life.

Although they probably never met, Jobs and Reynolds had much in common. Each found professions where they excelled and loved unconditionally.  Each was relentlessly driven. Each used their gifts to make connections and do great things, despite a penchant for being cantankerous. In one case, the whole world benefitted, and in the other, a small student community became profoundly impacted.

If it weren’t Lloyd J. Reynolds, who died in 1978, Steven P. Jobs may never have had the opportunity to make typography matter to the world. Likewise, there’s most certainly someone out there today who never met Jobs, someone who’s a lot like him who will take the same passion and somehow change the world, again.

 


Fonts.com Web Fonts Commissions for Referring Free Subscriptions

by Matt Brinkerhoff

Earlier this year, we expanded the Fonts.com Affiliate Program to commission affiliates who refer paid subscriptions to our Fonts.com Web Fonts service. Based on the enthusiastic response, we’ve expanded the program once again with a new ways for affiliates to generate commissions: now affiliates will receive $1 USD for every free plan subscription they refer.  If you are an existing affiliate, you don’t need to change anything to take advantage of these new terms. Your existing links will track all orders on both Fonts.com and Fonts.com Web Fonts (webfonts.fonts.com).

Those interested in joining the Fonts.com Affiliate Program can sign up here. Upon joining, you’d discover a large variety of creative, from simple text links, to banner ads, to a comprehensive datafeed of our entire catalog that can be incorporated into your product search results.

Here’s a quick look at the products and services in the program and their corresponding commissions:

  • Desktop Font Purchase on Fonts.com — 15% of total transaction
  • Fonts.com Web Fonts 30 day subscription — 50% of initial transaction
  • Fonts.com Web Fonts annual subscription — 5% of  initial transaction
  • Fonts.com Web Fonts Free subscription — $1 USD

We’re very excited to extend this opportunity to both our new and existing affiliates! Learn more about the Fonts.com Web Fonts Affiliate Program.

 


ATypI: All Eyes on Web Fonts (& Other Things)

by Vikki Quick

I’m at ATypI, the type conference being held in Reykjavik right now, and I’m struck by the diversity of the presentations. Type is being dissected at every angle, from looking at new methods for manipulating font outlines during the typeface design process to discussing the “issues and perspectives in cross-cultural typographic communication.” Of particular interest was one talk, “The Subtle & Peculiar Lessons We Learned from Google Web Fonts Users” – the focus of this post.

Dawn Shaikh, senior user experience researcher at Google, and Mark Tobias Kunisch, also from Google and the lead user experience designer for the Google Web Fonts project, spoke about what they learned from a study conducted last winter on Web fonts users. Data was gathered from more than 50 Web fonts users, ranging from novice to experienced users.

Dawn Shaikh and Mark Tobias Kunisch of Google discuss a study on Web fonts users.

The study revealed that users are more likely to be dabbling in Web fonts than fully committing to them. Users are looking for high-quality fonts, “lots and lots” of fonts and complete font families for body copy. Users want to be able to input their own custom text to see how a font will look, and they want a fast, easy implementation, a try-before-you buy model, and the ability to print the fonts on paper to show to clients. Comparing fonts side by side is important to users, and they also like to be presented with font suggestions, but not subtle ones where they might be missed and not obvious ones that can feel condescending. Users want their Web font service to be a beautiful website that showcases fonts, with excellent organization of the fonts that work on all platforms, all browsers, all devices, all the time. Users also want an easy way to download fonts.

What do users not care about? The study showed that users don’t care about detailed statistics on font usage, or information about the font designers. The study also revealed that users aren’t looking for international fonts, although Dawn thinks a wider study with more international participants would change that view.

What are users concerned about? In the case of open source fonts, users are concerned about quality, missing characters and incomplete families. Users are concerned there are not enough high-quality typeface families that can perform well in mobile devices.

Further, users are also concerned about tagging. They’re suspicious because they’re not sure why a font would be tagged as “old-fashioned” or any other subjective or unclear term that may mean different things to different people. When selecting fonts, users currently favor narrowing a search and then viewing the designs – a filter then scroll approach.

What are some of thoughts on paying for fonts? Study participants had first tried Google Web Fonts for free and most had trial accounts with other services and go back and forth. There were mixed views on paying for Web fonts using a subscription model or as a single transaction. Users relate to the simplicity of a one-time charge but see it as limiting, since subscription plans provide access to a wide range of fonts at any time.

Users are unsure as to how to determine the value of Web fonts or how to measure their return. Users are also scratching their heads about how to educate their clients about Web fonts.

The study helped to shed light on what’s working – and what’s not – and has helped Google to employ user-centric methods to create a new user interface for browsing, selecting and using Google Web Fonts. The fact that Google is sharing results means the whole Web font community can benefit. It also confirms we’re still at the beginning of this shift in designing for the Web.

Click here to learn more about Google’s Web fonts research.

 


900+ New Web Fonts, 10 New Collections Now Available on Fonts.com Web Fonts!

by Mark Larson

Fonts.com Web Fonts is committed to providing the largest and widest selection of Web fonts available, which is why we are continually adding to our already impressive collection. Today, we’re pleased to announce that we’ve added a number of new collections that provide hundreds of new fonts to our Web Font Service. The new collections are:
Calligraphics — The foundry of California-based designer Paul Veres, featuring Gargoyle, a friendly display face.

MyChristie — The collection of UK-based illustrator and typeface designer Christie Podioti that includes Noisetoy, an experimental display design with a touch of art deco.

PeGGo Fonts — Founded in 2002 by Pedro González. Their font Legan follows the classical Trajan pattern, including Greek Trajan uppercase letters used at Trajan’s Column.

PintassilgoPrints — Features the works of Ricardo Marcin and Erica Jung, whose typefaces are drawn to have a handmade feel. The Amarelinha handwriting font is condensed and casual in appearance.

Sardiez — Independent type foundry run by Sergio Ramírez, whose interest in type design is fueled by the possibilities that can be achieved through typographic experimentation. Systopie, a family of four typefaces, is a squared sans design with a futuristic look.

Suomi — The foundry of Tomi Haaparanta, who is recognized for his typefaces offered through Linotype, Monotype, ITC, and T-26. His Titillation design works well for titling and in display settings where space is at a premium.

Grummedia — Features the designs of Graham Blakelock, including Fifteen 36, a design inspired by 16th century Venetian roman book texts.

Ray Cruz — An independent designer, his Bandolera typeface is a curvaceous display face designed to compliment Cruz’s Bandolero design.

Boover Software — New releases from Boover include a series of fraction fonts.

Nice Price Font Collection — A selection of fun and expressive designs with affordable desktop versions available.

We’ve also added new fonts to our Monotype, Linotype and ITC collections:
Monotype Imaging — New additions include Augusta, an elegant calligraphic design drawn by Julius de Goede.

Linotype — Includes additional typefaces from some of Linotype’s most popular families, such as Helvetica, Neue Frutiger Cyrillic and an Arabic version of DIN Next.

ITC — The ITC Adderville typeface includes rounded stroke ends and a skewed baseline contact that creates an illusion of dancing feet.


Parkinson Electra, A Spirited Interpretation

by Allan Haley

In addition to creating the Electra® typeface family – and many other important typeface designs in the early part of the last century – William Dwiggins also fashioned a couple of alter egos. He employed them to comment on his work and the state of the typographic arts. The most well known was Dr. Hermann Püterschein, a transplanted German of irrefutable typographic knowledge and taste. Another was Kobodaishi, a patron saint of the lettering arts and great Buddhist missionary in ancient Japan. It was Kobodaishi that Dwiggins turned to for guidance in the drawing of Electra.

“I told him,” wrote Dwiggins, “what I was doing and said that it would help if he could give me a kind of an idea what the type style was going to be in the next 10 years – what was going to be the fashionable thing, etc.” Among other bits of advice, Kobodaishi told Dwiggins, “take your curves and streamline ’em. Make a line of letters so full of energy that it can’t wait to get to the end of the measure.”

Dwiggins clearly followed Kobodaishi’s counsel. Electra is a design that radiates energy. Although Electra falls within the “modern” or “neoclassical” family of type styles, it is not based on any traditional model, nor is it an attempt to revive or reconstruct any historic typeface.

Jim Parkinson’s newest typeface, Parkinson Electra, an interpretation of Electra just announced on Fonts.com, has more than a similar appearance to the earlier version. In the design process, Parkinson felt as if he was getting advice on how to interpret the original’s shapes and proportions. It wasn’t the mythological Kobodaishi, however. It was Dwiggins, himself.

“As I was working on (the design) something unusual happened,” recalls Parkinson. “I was no longer just interpreting a typeface. I felt like I was beginning to understand Dwiggins’ thought process. It was almost as if I knew the man.”

Parkinson Electra is not a remake of Dwiggins’ design. The newer typeface is slightly heavier than the original, and its serifs are more delicate. Parkinson’s design also has a softer quality and spaces somewhat tighter. Parkinson Electra does, however, exude the energetic aura of the original.

The Parkinson Electra family is available as desktop fonts from the Fonts.com, Linotype.com and ITCFonts.com websites. It is also available as Web fonts from WebFonts.Fonts.com.

Click here to learn more about Parkinson Electra.


ITC Weber Hand: A Family of Handwriting Fonts

by Allan Haley

ITC Weber HandAn extension to the ITC Weber Hand™ family was announced on ITCFonts.com earlier this week. Actually, ITC Weber Hand wasn’t a family until the announcement was made. It was just a single-weight display design.

Among all the other single-weight, handwriting fonts, why was ITC Weber Hand chosen for further development?

Most handwriting fonts (typeface designs drawn to look like quickly written letters or spontaneous calligraphy) are single-weight, standalone products. When Monotype Imaging introduced the FlipFont™ application that enabled switching out fonts on mobile devices, it also made a suite of fonts available to support the application. Several of these fonts were of the handwriting variety. Perhaps in defiance to the “structured” sans serif fonts that are normally part of a mobile device’s operating system, the quirky, “all too human” handwriting fonts became some of the most popular fonts to “flip.”

Seeing this, we realized that a handwriting font with bold and maybe condensed family members might not only prove useful in supporting mobile device operating systems, but also in a variety of other graphic communication environments.

ITC Weber Hand was chosen because it has been a consistently popular design since it was first released in 1999, and because Lisa Beth Weber, the typeface’s designer, was more than agreeable to having more designs added to her original family.

Adding the new designs was a collaborative project between Weber and the type development team here at Monotype Imaging. A new bold weight and two condensed variations were drawn, based on the original typeface. Now, as a family of four designs, Weber Hand can be used in brochures, advertisements, logotypes, periodicals, package design and – perhaps – even mobile devices. Weber comments, “Thanks to Monotype Imaging’s support, ITC Weber Hand has grown into a suite of warm, friendly designs that are well-suited to a wide range of applications.”

Click here to learn more about ITC Weber Hand


Brand Perfect Tour New York

by Julie Strawson

Having globe-trotted from Hamburg, I arrived in New York City to a hail of thunderstorms to hold the third meeting of the Brand Perfect Tour. My goal was to join brand managers, creative directors, Web designers and developers to debate the future of branding in the digital space.

Hosted by Lee Aldridge, chief brand officer at Young & Rubicam Group, who introduced me, I began by recapping previous Brand Perfect forums in London and Hamburg. Themes had emerged from these events, such as “kill the logo,” and the “brand book is dead.” There were also questions about whether the traditional notion of brand consistency matters. What would New York bring?

Lee Aldridge set the context for discussion. His session focused on the shift in brand values toward social media, culture and responsibility. He made the point that digital goes way beyond the Web, and as screens surround consumers both at home and at work, there are more and more opportunities for brand presence and interaction. This is a mass market phenomenon, not restricted to a privileged demographic, and the secret to success is knowing why the consumer should want to engage, what to deliver that is contextually relevant and how to maintain the dialogue. Brand authenticity depends on the action taken to a communication in real time – the here and now. Organizations must support this throughout their structure. Getting attention is harder than ever, and brands must think more creatively about how to engage. Giant holographic images of products such as sneakers and juicy pizza were cited as one way to do this.

Charles Bigelow, the Melbert B. Carey professor at New York’s Rochester Institute of Technology, followed with a fascinating study on the emotional values that typefaces were shown to purport, based on an analysis conducted by R.I.T.  on 18 to 25-year-olds. The study showed that some typefaces have brand personalities, and choosing a typeface that reflects the tone of your message and indeed your own brand personality can help to carry the voice of your communication more effectively. The study found that Web-safe fonts afford fewer connotations in communications than non-Web-safe display fonts.

Charles Bigelow

The Brand Perfect New York panel discussion featured Paul Owen, executive creative director, Landor Associates New York, Johannes Schardt, co-founder of precious, a Hamburg–based design and development agency, and Dennis Michael Dimos, newly hired creative director of Monotype Imaging.

Paul Owen made the point that technology has only just started to catch up to enable where brands want to be. “We are in constant beta mode,” he said, and keeping up with technology is a bigger task than ever for brands and their agencies. Technology trends can lead brands down tracks that aren’t appropriate. Highlighting the iPhone® device, Johannes Schardt mentioned that he constantly asks, “Why do brands want an i-Phone app? Usually it’s not the best solution.” There was a lot of discussion about brand guidelines and the need to evolve these to suit the environment. “Read the book and then throw it away,” was the advice from Dennis Michael Dimos.

Paul Owen, Johannes Schardt, Dennis Michael Dimos and Lee Aldridge

Steve Matteson, creative type director at Monotype Imaging and the designer of the Droid™ typefaces, then talked about the way that a typeface becomes the voice of your brand. People associate with it in the same way they become familiar with other visual attributes. Similarly, type can be a very versatile way to change the tone of voice for a large corporate brand that wants to appeal to a different demographic in a different tone. He gave the example of Microsoft and its XBox® video game console.

The final presentation of the morning was delivered by John Oswald, business design lead at Fjord London. John posed the question, “Do we over-communicate, and are we driving consumers away with the continual push-marketing tactics employed in traditional channels that just don’t work in the digital space?” Focusing on designing very much for context with the individual at the heart of the thought process, John emphasized the need for visual recognition anywhere, authentic interaction and expected performance.

The Brand Perfect New York master classes were conducted by Rietje Gieskes of Landor Associates who looked at the value of creating bespoke typefaces to suit a brand. Daniel Rhatigan delivered a detailed class showing how to deliver richer communications with Web typography using Web fonts, including how to select fonts and manage layout across different platforms and browsers. The afternoon concluded with a highly interactive class on multi-screen design by Christophe Stoll and Johannes Schardt from precious, Hamburg, which was very well received.

Mark your calendars. The next stops in the 2011 Brand Perfect Tour are London on Oct. 4 and Berlin on Oct. 27.

The call for speakers is open! Would you like to contribute either a keynote presentation or a master class at the next Brand Perfect events? E-mail your suggestions to brandperfect@monotypeimaging.co.uk for consideration. Call closes 31st August.

Delegate places are now available – just e-mail brandperfect@monotypeimaging.co.uk stating the location you wish to attend to reserve your seat.


Customer Spotlight: Yellow Media

by Johnathan Zsittnik

Yellow Media Inc., with its network of companies that includes Yellow Pages Group (YPG), Trader Corporation and Canpages, is a leading provider of Internet services as well as media and marketing solutions. Yellow Media is also among the latest major companies to dial up Web fonts.

YPG.com builds an immediate sense of familiarity through use of its recognizable Yellow Pages logo and its trademark shade of yellow. The site also turns to the ITC Franklin typeface to deliver headlines and complement the logotype. Good call!