Posts Tagged ‘alan tam’

by Alan Tam

Designing with Web fonts in Photoshop software has never been easier with the Web Fonts extension. This product was born out of the creative challenge of integrating and designing with Web fonts in your creative process. Having the right fonts available is both critical and a time saver for your creative workflow. You will no longer need to spend countless hours creating various resolutions of text images or resorting to those dreaded, uninspiring Web safe fonts when designing proofs and prototypes.

Easily preview and design with over 20,000 typefaces from Web fonts directly in Adobe Photoshop

Now in beta, the Web Fonts extension is accessible directly within your Photoshop canvas where you can apply font styles to your selected text layer. The extension syncs with the projects and fonts in your account to bring your favorite fonts to your Photoshop environment. You can also browse the font gallery and add new fonts to your project directly within the extension. The extension will automatically sync with your online account to ensure that your projects and fonts are available as well.

Should you need to take your creative development offline, the extension enables you to access and apply Web fonts that have been added to your projects in a disconnected environment!

When your creative proof or prototype is ready for production, simply publish your project from your account online. Best of all, the extension beta is free with your Web Fonts account. Learn how you can get started today!

Help create a better product experience by providing your feedback and input on our product user forum.

by Alan Tam

One of the best things about my job is being able to engage with all of you, our customers and partners, to better understand your business and how we at Monotype Imaging can deliver not only the IP, but also the technology to help you succeed. One trend that has really taken off the past few months is the extension of branded digital content, especially dynamic and context aware content, to mobile platforms and multiple languages. However, this creates new challenges for both your development and delivery workflows.

By now, most of you have (hopefully) heard about our patent-pending dynamic subsetting technology that helps brands improve the performance and user experience when using Web fonts. Initially developed to reduce the larger file sizes of Chinese, Japanese and Korean fonts, dynamic subsetting automatically detects and delivers a Web font containing only the characters needed to render the page, thus dramatically reducing font file size. Smaller font files translate to faster speeds, performance and load times of your content which in turn results in superior customer experiences – especially when that content is delivered to mobile devices over mobile networks.

While Web Fonts has used dynamic subsetting for all of our East Asian fonts since its inception in 2010, we’d like to explore implementing the technology for other languages and use cases including mobile targeted content, dynamic branded content, social apps or rich media ads. With that, I’d like to extend to you a cordial invitation to check out our new dynamic subsetting demo site at

P.S. – For an even more dramatic experience, try it out on your tablet or mobile phone!

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