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Posts Tagged ‘century gothic’

by Chris Roberts

PDF Catalog of Hand-Hinted Web Fonts

If you’ve been following the developments regarding “Web fonts”, you’ve probably heard someone complain about the way some Web fonts look in the Windows® operating system. You may have even heard that the problem is more specifically to do with Windows XP. If you really dug deep, you may have read that the most egregious cases are centered on a scenario where a Windows XP user is surfing with a browser that does not have default ClearType® support. And if you are a total Web fonts junky with way too much time on your hands, you may have looked up operating system and browser market share figures and arrived at the conclusion that over 30% of your visitors may fall into this category. Then, you may have been overcome with feelings of nausea, dread and hopelessness.

All is not lost. First of all, time is on your side. XP won’t be around forever. Every day Windows 7 is gaining ground on XP. Someday this will all be nothing more than a poorly rendered memory. Better still, you don’t have to wait for “someday”. There is something you can do today to cure those XP induced Web font blues. Fonts.com Web Fonts now offers over 600 “hand-hinted” Web fonts to help address this specific situation. Among them you will find several classics like Avenir®, Bookman Old Style™, Century Gothic™, Eurostile® Next, Frutiger®, Helvetica®, Trade Gothic® and Univers®.

What does hand-hinted mean? Basically, it means that a real person sat in front of a computer monitor and studied each character at different point sizes, making painstaking adjustments until they were satisfied with the result. But we are not talking about just any person. Hand-hinters are to fonts what sommeliers are to wine. It takes many years to learn to do it well. Every font is different in design and characteristic. It takes a rare and highly skilled expert to get it right.

Monotype Imaging has been in the hinting business since the beginning. Over the years we have accumulated a great deal of font hinting knowledge and talent. We’ve also produced a very large number of expertly hand-hinted fonts. Today, it’s our pleasure to share them with you.

Here’s a link to our hand hinted Web fonts now available on Fonts.com Web Fonts:
Click here

Here’s a link to a PDF catalog of our hand-hinted Web fonts:
Click here


by Allan Haley

A couple of weeks ago, The University of Wisconsin-Green Bay announced that they were switching from the Arial® typeface they normally use to set email to the Century Gothic™ design. The move was part of the school’s five-year plan to go green – and save money. The school claimed that switching typefaces would save 30% in ink and toner consumption.

Maybe.

While it is true that the strokes of the basic weight of Century Gothic are about 30% lighter than those in Arial, Century Gothic has wider proportions than Arial and takes about 30% more space to set the same content. The end result is that there is probably no savings in ink and toner – and more paper is potentially used.

(click for full size image)

Many entities are jumping on the green bandwagon these days – which is a good thing – and the right typefaces can clearly help save toner and paper. But selecting just any typeface to accomplish these goals may be (typographically) akin to throwing out the baby with the bath water. In addition to varying in weight and proportion, not all typefaces are created equal when it comes to performing well small text sizes. Since the purpose of email, and other text documents, is to provide information, it doesn’t make sense to use a typeface that is not up to the job of providing that information clearly and efficiently.

Arial is a typeface that would be considered by most type experts to be high on the legibility and readability scale. Century Gothic: not so much. Arial has characters like the two-storied lowercase ‘a’ and pot-hooked ‘t’ that help make the design very legible. In addition, there is a slight modulation to the weight of the strokes that make up the characters – which improves the reading process. Century Gothic does not have these characteristics. In addition, Century Gothic is based on earlier designs like the Futura® and ITC Avant Garde® Gothic typefaces that were not developed for setting lengthy text copy. Both are designs that are best suited to setting headlines, subheads and very short blocks of copy.

(click for full size image)

So, in a number of ways, setting copy in Arial is an excellent way to be environmentally – and typographically – responsible.

Allan Haley
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.


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