fonts.com blog
Posts Tagged ‘din next’

by Chris Roberts

Here’s a ranked listing of Fonts.com Web Fonts’ top 100 most used Web fonts for July 2012:

Neue Helvetica
Futura
Trade Gothic
Neue Frutiger
Avenir Next
Frutiger
Helvetica
Avenir
Gill Sans
DIN Next
Univers
ITC Avant Garde Gothic
PMN Caecilia
New Century Schoolbook
Neo Sans
Trade Gothic Next
Linotype Univers
Memo
Times
Frutiger Next
Harmonia Sans
Arial
Neue Helvetica Arabic
Garamond 3
DIN 1451
Linotype Didot
ITC Officina Sans
VAG Rounded
Twentieth Century
Slate
Monotype News Gothic
Yakout
Frutiger Serif
Century Gothic
Soho
Bauer Bodoni
Rockwell
Sackers Gothic
ITC Lubalin Graph
Glypha
Calibri
Soho Gothic
Eurostile LT
ITC Garamond
Aachen
Laurentian
MHei
Egyptian Slate
Agilita
Plate Gothic MT
Optima
ITC Franklin Gothic
Heisei Kaku Gothic
Cachet
Plantin
Clearface Gothic MT
Clarendon
Monotype Garamond
Futura T
Akko
ITC American Typewriter
M Hei Simplified Chinese
ITC Conduit
Serifa
ITC Officina Serif
Klint
Abadi
Monotype Grotesque
ITC Stone Informal
ITC Legacy Serif
M Hei Traditional Chinese
News Gothic
Stymie
Neue Helvetica eText
TB Kaku Gothic
FB Cham Blue
Neuzeit Office
Neue Haas Grotesk
Ocean Sans
Amasis
Monotype Modern
Eurostile Next
Camphor
Bell
Adelle
MSung
Baskerville
ITC Franklin
Georgia
Bembo
Gazette
Consolas
Andale Mono
Droid Sans Mono
Museo
Calvert
P22 Underground
Wiesbaden Swing
Rotis Sans Serif
Mitra


by Chris Roberts

Here’s a ranked listing of Fonts.com Web Fonts’ top 100 most used Web fonts for April 2012:

Neue Helvetica
Trade Gothic
DIN Next
Futura
Frutiger
Avenir
Helvetica
ITC Avant Garde Gothic
Trade Gothic Next
Neue Frutiger
Gill Sans
Univers
New Century Schoolbook
DIN 1451
PMN Caecilia
ITC Lubalin Graph
Neo Sans
Avenir Next
Linotype Didot
Frutiger Next
Monotype News Gothic
Slate
Futura T
VAG Rounded
Linotype Univers
Harmonia Sans
Garamond 3
Camphor
Gothic
Heisei Kaku Gothic
Bauer Bodoni
Soho
Rockwell
Laurentian
Soho Gothic
Eurostile LT
Glypha
News Gothic
Plantin
ITC Franklin Gothic
Sackers Gothic
Egyptian Slate
Clarendon
Century Gothic
Cachet
FB Han Gothic
Ocean Sans
Plate Gothic MT
ITC Officina Sans
Monotype Grotesque
MYuppy
Gill Sans Infant
Charlotte Sans
Neue Helvetica eText
Bell
ITC American Typewriter
Arial
ITC Blair
ITC Franklin
Bembo
Optima
Monotype Modern
Calvert
Eurostile Next
Wiesbaden Swing
Aachen
ITC Garamond
Neuzeit Office
Mitra
Baskerville
Amasis
Abadi
Adelle
Neo Tech
ITC Kabel
Serifa
ITC Conduit
Monotype Garamond
Walbaum
Klint
ITC Officina Serif
Impact
ITC Bailey Sans
URW Franklin Gothic
Bell Centennial
Akko
ITC Stone Sans
ITC Caslon No. 224
Tahoma
Basic Commercial
Museo
Linotype Feltpen
Rotis Sans Serif
Siseriff
Figural
Droid Sans
Mundo Sans
TB Kaku Gothic
Times
Bodoni LT


by Allan Haley

The first rule of choosing display typefaces is to make an appropriate choice – appropriate to the delivery vehicle, content and reader.

Appropriate to Delivery Vehicle

The most appropriate display typeface for a small print environment will probably be a different design than one that is best for a large print environment. And neither of these might be appropriate for display copy on screen or in slide presentations.

The best font for presentation graphics, for example, is a sans serif (because it is more legible than a serif design), bold weight (to enable a high level of visibility) of somewhat condensed proportions (to obtain the maximum number of words in the smallest space).

Typefaces for on-screen use should also have large x-heights and open counters. Large x-heights will take the best advantage of the limited screen pixels. The more decorative a design, however, the more problematic it becomes for Web sites and blogs. Very fancy or ornamental designs such as the Arriba-Arriba™ or ITC Wisteria™ typefaces might make excellent choices for posters and brochures, but they would probably not be the best choices for display type on screen. Slightly less fancy – but equally commanding – designs like the Dreamland™ and Pueblo™ typefaces would be better choices.

A few great display typefacesA few great display typefaces

A few great display typefaces

Newspapers, which are almost always read under less than ideal circumstances, require sturdy, industrial strength designs such as the Egyptian Slate™ or ITC Franklin™ typefaces for headlines, while a catalog for women’s clothing would do better with a more supple design like ITC Berkeley Oldstyle™ typeface. The same Berkeley Oldstyle, however, might not be the best choice for a web page banner, while the ITC CuppaJoe™ design might be.

Appropriate to Message

A catalog announcing a new line of Hawaiian shirts should use different typefaces than a brochure for women’s lingerie; and announcements for a new, quarterly law journal report will be best served by yet different typefaces.

For that Hawaiian shirt announcement, a combination of the ITC Puamana™ and DIN Next™ typefaces might be a good choice. The women’s lingerie might benefit from headlines set in the Pouty™ script typeface and text copy using part of the ITC Galliard™ family. The law journal? Try heads in the bold weight of the Felbridge™ typeface and text in the ITC Legacy™ Serif typeface family.

Appropriate to Audience

It’s a pretty safe bet that counter-culture display faces like ITC Panic™ and ITC Schizoid™ designs will not appeal to an over-60s reader or that the Elegy™ or Diotima® Classic typefaces would resonate with a potential customer for skateboards. Typefaces like the Artistik™, Neuland™ and ITC Kick™ typefaces can be great display choices – but probably not for the readers of the quarterly financial reports of an international banking firm.

Allan Haley
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.