Posts Tagged ‘Serif’

by Allan Haley

Lately it seems that every new typeface release is either a sans serif or a script. What has become of the stalwart, straightforward – or even quirky and delightfully fancy – serif typeface? Happily, the serif’s back in town.

Take a look at Jovica Veljović’s Agmena™ typeface family. The design – first announced a little over a year ago – quickly became a “New Best Seller” on It’s now risen to become the first traditional serif typeface on the “All Best Sellers” list – albeit below a bevy of sans serif and a couple of slab serif families. The Agmena collection also won recognition in the Type Directors Club Typography Competition in 2013 as well.


Veljović based Agmena’s design on calligraphic letterforms, his primary intention being the setting of long – and beautiful – blocks of text copy. (Old timers might refer to Agmena as a “book face.”) To this end, Agmena is available in four weights: book, regular, semibold and bold, each with a complementary italic. The book and regular weights provide an optical balance between various point sizes – with the more robust regular being well suited for small sizes­. Designers can also choose the best weight for different paper stocks. The regular holds up remarkably well when printed on paper with a bit of “tooth,” while the book is ideal for smooth “calendered” stock.)

Agmena’s extensive character set makes setting refined text copy a pleasure. Each weight of the family offers small caps, old style and lining figures, a throng of ligatures, swash characters and even a suite of dingbats. Not stopping there, Veljović also designed Cyrillic and Greek versions of the Agmena alphabet.

While designed for publications, Agmena has also been welcomed into advertising, branding, and even online environments.

The complete Agmena family is available as desktop fonts from the and websites. It is also available as Web fonts.

Click here to learn more about – and to license – the Agmena family.

Allan Haley
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.

by Matt Brinkerhoff

From hand-carved glyphs, to the printing press, to the Web…typography has breached many new frontiers throughout history. These innovations allowed language and knowledge to spread throughout the world. While significant, none of these innovations have had such a profound effect on personal style & expression. For the first time, and Tattly are combining forces to bring fine typography to the human body.

We met the Tattly team during a visit to the Studiomates workspace in Brooklyn.  It was there we met Tina Roth Eisenberg, who originally founded Tattly because “Temporary children tattoos are often hideous looking…I was ready to put designy, cool, typographic tattoos on my daughter’s arm”. Tattly has since evolved to include carefully-curated temporary tattoos from over 40 artists . When the idea to simultaneously release a new typeface as a Tattly tattoo was mentioned, we knew that we had to make it happen!

“Being a designer first and foremost, nothing makes me happier than typographic Tattlys. I think our Levato Tattly does a great job of capturing the beauty of the typeface and the playfulness of Tattly.” Says Tina. We couldn’t agree more — it was great meeting and working with Tattly!

The release of Felix Bonge’s beautiful new serif Levato provides the perfect opportunity for this collaboration.  With today’s release of Levato, temporary tattoo pioneers Tattly have simultaneously released a custom-designed Levato tattoo sheet on  Levato’s custom ligatures and swash characters provided a smorgasbord of material for Tattly’s designers, and the result is a sheet of words and phrases expertly set in Levato. Enjoy!

Matt Brinkerhoff
Matt Brinkerhoff holds a bachelor’s degree in E-Business from Champlain College and has experience in user experience, multivariate testing, design and Web development. Through his work as a freelance designer, Matt developed an affinity for typography years before joining the team.

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