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Posts Tagged ‘Steve Matteson’

by Bill Davis

American Printing AssociationSteve Matteson, Monotype Imaging’s creative type director, will present “Discovering the Goudy Legacy” at the 2012 APHA Conference – the 37th annual conference presented by The American Printing History Association (APHA), Oct. 12–13, at Columbia College Chicago, Center for Book and Paper Arts.

Frederic W. Goudy was a prolific American book and type designer. He is famous for his prodigious output, designing more than 100 typefaces between 1896 and 1941, which was considered the golden age of printing. His wife, Bertha M. Goudy, a self-taught book designer and compositor, was one of America’s pre-eminent female graphic designers. On Nov. 6, 1933, Time Magazine published “Art: Type Couple,” on the growing influence of the Goudys in typography and design. In “A Tribute to Bertha M. Goudy,” written by Frederic Goudy and composed by Matteson, Goudy wrote that his wife “enabled me to attain a measure of success which I could not have achieved without her.”

Matteson’s presentation will explore the impact this duo had on the state-of-the-art of graphic communications, printing, type design and typography. He’ll discuss how they lived, entertained and worked together. Matteson has an extensive background in the history of typography, design and printing. His work can be found everywhere from Android mobile products to e-readers such as the Barnes & Noble Nook device. He lectures frequently about the Goudy legacy and has created numerous Goudy revivals including the Friar Pro, Bertham Pro, and Goudy Ornate MT typefaces.

Saturday, Oct. 13 at 11:00 a.m.
Columbia College Chicago, Center for Book and Paper Arts
Register online or download the registration form.


by Allan Haley

The Massif typeface family, designed by Steve Matteson, is rugged yet refined – and distinctly organic. “It’s my response to the uniformity and neutrality of so many sans serif typefaces being released today,” says Matteson.

Matteson’s inspiration for Massif came from the rocky features found throughout the Sierra Nevada Mountains. Glacial activity both polishes and erodes fissures, which contrast in texture creating distinct patterns of light and shadow. His initial drawings for the design include sketches of Half Dome in Yosemite National Park. “I tried to capture the Sierra Nevada terrain in two dimensional letterform designs,” he recalls.

“The heavy weights have the most character about them,” Matteson continues, “but I was surprised at how the light weights have their own delicate, twig-like feel. My daughter drew a little fairy balanced on the letter ‘a’ and it surprised me how sensible it looked.”

With 12 designs, Massif’s range of usage is deep and wide. its distinctive design traits, large family size, and extensive character-set make the design an excellent choice for a variety of branding, advertising and publication design projects.

The Massif family is available as desktop fonts from the Fonts.com, Linotype.com and ITCFonts.com websites. It is also available as Web fonts from WebFonts.Fonts.com.

To learn more about Massif check it out on fonts.com or new.fonts.com!

Allan Haley
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.


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