fonts.com blog
Posts Tagged ‘trade gothic’

by Chris Roberts

Here’s a ranked listing of Fonts.com Web Fonts’ top 100 most used Web fonts for June 2013:

Neue Helvetica
Proxima Nova
Trade Gothic
Futura
Gill Sans
Helvetica
Univers
DIN Next
Avenir
Avenir Next
Neue Frutiger
Frutiger
Linotype Univers
Frutiger Next
ITC Avant Garde Gothic
Trade Gothic Next
Humanist 777
Century Gothic
Futura T
Museo Sans
Univers Next
News Gothic
Adobe Caslon
Neue Helvetica
Neo Sans
Optima
Linotype Didot
Avenir Next
Baskerville Classico
Bembo
Arial
Agilita
Rockwell
Monotype News Gothic
DIN 1451
PMN Caecilia
ITC Franklin Gothic
VAG Rounded
Bodoni LT
Soho
Myriad
Brandon Grotesque
ITC Garamond
ITC Lubalin Graph
Corporate S
Helvetica Monospaced
ITC Conduit
News Gothic No.2
New Century Schoolbook
Twentieth Century
Soho Gothic
Neue Haas Grotesk
Sabon
Abadi
Gill Sans Infant
Adelle
Trade Gothic Next Soft Rounded
ITC Officina Sans
Times
Bembo Infant MT
ITC Century
Palatino
Neue Helvetica eText
Sackers Gothic
Klint
Frutiger Serif
Eurostile LT
Letter Gothic
Calibri
Neue Helvetica Arabic
Laurentian
Eurostile Next
Harmonia Sans
Bauer Bodoni
Camphor
Helvetica World
Garamond 3
Akko
Museo Slab
Memo
Adobe Garamond
ITC Franklin
ITC Fenice
Clarendon
Yakout
Effra
Minion
Novecento
MSung
New Caledonia
Monotype Baskerville
Plantin
Sassoon Sans
Museo
Ascender Serif
Compacta
Slate
Cachet
ITC Officina Serif
Aachen


by Ryan Arruda

For over three decades, Timberland has been a premier designer of foot and outdoor wear. Employing over 5,000 people, Timberland products are sold in specialty stores worldwide, including through their own retail locations.

The company’s website features an excellent implementation of display typography: overlaid upon photographs, a rotating carousel of large headlines are set in the bold weight of the ITC Lubalin Graph family, while supporting text employs the Bold Condensed No. 20 weight of the Trade Gothic collection.

Both faces are exceptionally structural in their design, yet quite complementary. ITC Lubalin Graph – with roots in the Herb Lubalin–inspired ITC Avant Garde Gothic family – possesses an overt kindly charm.

Subheadings are set in Trade Gothic Bold Condensed No. 20. Despite being a slightly more stoic typeface, the diminutive use of the family on the Timberland site prevents it from undoing ITC Lubalin Graph’s cheerful disposition.

ITC Lubalin Graph is available in 18 styles, from a delicate extra light weight, to a industrial strength bold. A condensed width featuring the same weights round out this versatile collection. The Trade Gothic family is available 14 styles, and is comprised of  both regular, condensed, and extended widths. In addition to online use, both type families are available for desktop licensing through Fonts.com as well.

Ryan Arruda
Ryan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.



by Ryan Arruda

With more than a 100 locations across the United States, Ruth’s Chris Steak House is known for its premium culinary offerings. The restaurant’s website features large, dramatic photographs showcasing their decidedly well-composed dishes.

However, also interesting is the site’s restrained use of of typography; this aspect is not simply an oversight, but a quiet counterpoint to the image-laden layout of the website. The navigation of the site is set in the Novecento family, designed by Jan Tonellato for Synthview. Top navigation is set in the family’s medium weight of Novocento Wide, while the side nav is set in demibold. This entire sans serif family (it also is available in regular, condensed, and narrow widths, too) has a certain friendliness to it — in contrast to the overtly neutral letterforms of, say, grotesque typefaces.

When the site’s side navigation expands, secondary text is set in Linotype’s Trade Gothic Next Soft Rounded family, designed by Akira Kobayashi. As its namesake implies, the Trade Gothic Soft Rounded designs feature more tempered letterforms than its original Trade Gothic forebears. However, the Trade Gothic Next Soft Rounded family still retains a composed demeanor and subtle sense of authority. Within the content of the site, the same complementary format is present—Novocento for headlines, Trade Gothic Next Soft Rounded for body copy.

The Novecento designs are available in 32 styles, and the Trade Gothic Next Soft Rounded in 9, all through the Fonts.com Web Fonts service.

Ryan Arruda
Ryan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.


 


by Ryan Arruda

Vizify is a new online service offering users the ability to create visual biographies. Instead of the standard, soporific online resume, Vizify offers an interactive and aesthetically bold alternative: a personalized visual narrative that employs engaging typography as its cornerstone.

The Vizify homepage features a main headline set in the black weight of the VAG Rounded typeface, while subheads employ the family’s bold weight. The use of the VAG Rounded family complements the site’s visual ethos exceptionally well — both type and image on Vizify are friendly, engaging, and playful.

Anchoring the rest of the site’s typography is the Trade Gothic typeface family. Headlines are set in the robust Trade Gothic Bold #2 face, in all caps, while subheads read handsomely in a title case treatment using the roman weight of the family.

Vizify’s website is a perfect illustration of the Trade Gothic family’s utility; known most prominently for its strong and sober typographic applications, paired with bright colorways, the family provides a glimpse of a subtly blithe personality.

Vizify Homepage

Ryan Arruda
Ryan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.



by Chris Roberts

Here’s a ranked listing of Fonts.com Web Fonts’ top 100 most used Web fonts for July 2012:

Neue Helvetica
Futura
Trade Gothic
Neue Frutiger
Avenir Next
Frutiger
Helvetica
Avenir
Gill Sans
DIN Next
Univers
ITC Avant Garde Gothic
PMN Caecilia
New Century Schoolbook
Neo Sans
Trade Gothic Next
Linotype Univers
Memo
Times
Frutiger Next
Harmonia Sans
Arial
Neue Helvetica Arabic
Garamond 3
DIN 1451
Linotype Didot
ITC Officina Sans
VAG Rounded
Twentieth Century
Slate
Monotype News Gothic
Yakout
Frutiger Serif
Century Gothic
Soho
Bauer Bodoni
Rockwell
Sackers Gothic
ITC Lubalin Graph
Glypha
Calibri
Soho Gothic
Eurostile LT
ITC Garamond
Aachen
Laurentian
MHei
Egyptian Slate
Agilita
Plate Gothic MT
Optima
ITC Franklin Gothic
Heisei Kaku Gothic
Cachet
Plantin
Clearface Gothic MT
Clarendon
Monotype Garamond
Futura T
Akko
ITC American Typewriter
M Hei Simplified Chinese
ITC Conduit
Serifa
ITC Officina Serif
Klint
Abadi
Monotype Grotesque
ITC Stone Informal
ITC Legacy Serif
M Hei Traditional Chinese
News Gothic
Stymie
Neue Helvetica eText
TB Kaku Gothic
FB Cham Blue
Neuzeit Office
Neue Haas Grotesk
Ocean Sans
Amasis
Monotype Modern
Eurostile Next
Camphor
Bell
Adelle
MSung
Baskerville
ITC Franklin
Georgia
Bembo
Gazette
Consolas
Andale Mono
Droid Sans Mono
Museo
Calvert
P22 Underground
Wiesbaden Swing
Rotis Sans Serif
Mitra


by Chris Roberts

Here’s a ranked listing of Fonts.com Web Fonts’ top 100 most used Web fonts for June 2012:

Neue Helvetica
Trade Gothic
Futura
Frutiger
Gill Sans
Avenir
Helvetica
DIN Next
Univers
ITC Avant Garde Gothic
Neue Frutiger
Avenir Next
New Century Schoolbook
PMN Caecilia
Trade Gothic Next
Linotype Univers
Neo Sans
Times
Neue Helvetica Arabic
DIN 1451
Linotype Didot
Arial
Frutiger Next
Harmonia Sans
Slate
VAG Rounded
Garamond 3
Memo
Yakout
Monotype News Gothic
Soho
Bauer Bodoni
Frutiger Serif
Sackers Gothic
Laurentian
ITC Officina Sans
Rockwell
Gothic
Futura T
Heisei Kaku Gothic
Cachet
Eurostile LT
Glypha
Soho Gothic
ITC Franklin Gothic
Akko
Century Gothic
Egyptian Slate
ITC Lubalin Graph
Plate Gothic MT
Monotype Grotesque
ITC Legacy Serif
Monotype Garamond
Calibri
Optima
Museo
Plantin
Neue Helvetica eText
Adelle
Neue Haas Grotesk
ITC Officina Serif
Clarendon
Aachen
Ocean Sans
News Gothic
ITC Stone Informal
Amasis
ITC Garamond
Consolas
Andale Mono
Droid Sans Mono
Bell
Monotype Modern
Klint
Azbuka
ITC Conduit
ITC American Typewriter
ITC Franklin
Wiesbaden Swing
MYuppy
Baskerville
Impact
Eurostile Next
Georgia
Linotype Feltpen
Camphor
Mitra
Gazette
P22 Underground
ITC Caslon No. 224
Calvert
Bembo
Rotis Sans Serif
Neuzeit Office
Memphis
Serifa
Agilita
Abadi
Janson Text
Loft


by Chris Roberts

Here’s a ranked listing of Fonts.com Web Fonts’ top 100 most used Web fonts for April 2012:

Neue Helvetica
Trade Gothic
DIN Next
Futura
Frutiger
Avenir
Helvetica
ITC Avant Garde Gothic
Trade Gothic Next
Neue Frutiger
Gill Sans
Univers
New Century Schoolbook
DIN 1451
PMN Caecilia
ITC Lubalin Graph
Neo Sans
Avenir Next
Linotype Didot
Frutiger Next
Monotype News Gothic
Slate
Futura T
VAG Rounded
Linotype Univers
Harmonia Sans
Garamond 3
Camphor
Gothic
Heisei Kaku Gothic
Bauer Bodoni
Soho
Rockwell
Laurentian
Soho Gothic
Eurostile LT
Glypha
News Gothic
Plantin
ITC Franklin Gothic
Sackers Gothic
Egyptian Slate
Clarendon
Century Gothic
Cachet
FB Han Gothic
Ocean Sans
Plate Gothic MT
ITC Officina Sans
Monotype Grotesque
MYuppy
Gill Sans Infant
Charlotte Sans
Neue Helvetica eText
Bell
ITC American Typewriter
Arial
ITC Blair
ITC Franklin
Bembo
Optima
Monotype Modern
Calvert
Eurostile Next
Wiesbaden Swing
Aachen
ITC Garamond
Neuzeit Office
Mitra
Baskerville
Amasis
Abadi
Adelle
Neo Tech
ITC Kabel
Serifa
ITC Conduit
Monotype Garamond
Walbaum
Klint
ITC Officina Serif
Impact
ITC Bailey Sans
URW Franklin Gothic
Bell Centennial
Akko
ITC Stone Sans
ITC Caslon No. 224
Tahoma
Basic Commercial
Museo
Linotype Feltpen
Rotis Sans Serif
Siseriff
Figural
Droid Sans
Mundo Sans
TB Kaku Gothic
Times
Bodoni LT


by Chris Roberts

Here’s a ranked listing of Fonts.com Web Fonts’ top 100 most used Web fonts for March 2012:

Trade Gothic
Neue Helvetica
DIN Next
Futura
Avenir
Frutiger
Helvetica
Trade Gothic Next
Gill Sans
New Century Schoolbook
Neue Frutiger
Univers
PMN Caecilia
ITC Avant Garde Gothic
DIN 1451
ITC Lubalin Graph
Avenir Next
Neo Sans
Camphor
Futura T
Heisei Kaku Gothic
Linotype Didot
Monotype News Gothic
VAG Rounded
Harmonia Sans
Garamond 3
Soho Gothic
Gothic
Frutiger Next
Slate
Baskerville
FB Han Gothic
Bauer Bodoni
Linotype Univers
Soho
Laurentian
Rockwell
Neue Helvetica eText
Eurostile LT
Sackers Gothic
ITC Franklin Gothic
Egyptian Slate
News Gothic
Gill Sans Infant
Charlotte Sans
Clarendon
Glypha
Ocean Sans
Cachet
Plantin
Century Gothic
Plate Gothic MT
ITC Officina Sans
Bell
MYuppy
Eurostile Next
Monotype Grotesque
URW Franklin Gothic
ITC American Typewriter
Calvert
ITC Franklin
MSung
Adelle
Impact
Bembo
Abadi
ITC Bailey Sans
Wiesbaden Swing
Mitra
Amasis
Serifa
Klint
Optima
ITC Kabel
Neuzeit Office
ITC Adderville
Goudy
ITC Conduit
Walbaum
Fette Engschrift DIN 1451
Akko
ITC Officina Serif
Monotype Modern
Basic Commercial
Tahoma
Rotis Sans Serif
Neo Tech
Arial
Caslon
ITC Stone Sans
Georgia Pro
Times
Nazanin
ITC Caslon No. 224
Palatino
Alternate Gothic
New Caledonia
Neue Haas Grotesk
Monotype Garamond
Basilia


by Johnathan Zsittnik

At first take, it may be surprising to hear that a website of a government agency is an early adopter of Web fonts. But when you consider the FCC’s goal of promoting innovation in communication services and facilities, it makes sense.

Established in 1934 as an independent U.S. government agency, the Federal Communications Commission regulates interstate and international communications by radio, television, wire, satellite and cable in all 50 states, the District of Columbia and U.S. territories.

The commission’s website features background information on the FCC, a newsroom, reporting tools and a series of resources for working with the FCC. The site’s use of the Trade Gothic® family not only makes the text distinctive, but also keeps text machine readable and sizable, helping FCC.gov achieve elegance and accessibility.

FCC website using Web Fonts

 

Johnathan Zsittnik
Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.



by Johnathan Zsittnik

Goodwin Procter is a recognized law firm with a growing presence across the United States and abroad. The firm was founded in Boston in 1912. Nearly a century later, their corporate headquarters remain in Boston, not far from Monotype Imaging’s center of operations. Good kids. Local kids.

The firm calls on the Trade Gothic® Condensed family to establish hierarchy within their website. The type’s distinctiveness sets headlines apart from body copy, helping to organize the content and direct the eye.

Upon further examination, we find design to be attractive, beyond a reasonable doubt. We’ve also concluded that Goodwin Proctor may be just the team to help us with that cease and desist on use of Web-safe fonts.

Goodwin Proctor website using Web fonts

 

Johnathan Zsittnik
Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.


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