Attention Agencies – Get the Best of Web Fonts for Free


Johnathan Zsittnik in Archive on August 4, 2011

Today we’re excited to take the wraps off a program we’ve been trialing for several months now: the Web Fonts agency program. This new program allows design agencies to obtain benefits of paid subscriptions to our Web Fonts service at no cost. Participants in the program can access our complete selection of fonts (currently over 12,000) for use on up to 25,000 page views per 30 days with no requirement to display the Web Fonts advertising badge. Use your subscription as long as you like.

The agency program distinguishes itself from the service’s free plan which is available to the general public by offering access to the complete inventory of fonts and waiving the badge requirement.

The reason we’re doing this is simple. Design agencies represent some of our best customers. Not just for our Web font service but for our entire end user business. Some of our relationships with design agencies date back decades. Agencies have been instrumental in the long term success of our typefaces by instilling them in major corporate design projects and establishing them as the centerpieces of brands. When we introduced Web Fonts a little more than a year ago, design agencies immediately latched on to the service, leveraging our vast selection of celebrated typefaces to expand the creativity of their Web designs. Agencies have been turning to us to bring brand unity to clients looking to use their corporate typefaces on the Web for the first time.

We want to make it as easy as possible for agencies to use Web fonts. The program makes it exceptionally easy for agencies to do just that.

Participants can experiment with different typefaces in comps without the risk of committing resources before the client has approved the design. Once the design has been approved, the next step depends largely upon if the agency or client will be maintaining the site going forward. If the agency will be maintaining the site on the client’s behalf, the agency can modify their subscription to a standard or professional plan that offers sufficient page views to cover the traffic of the client site. Since we allow our customers to use their account on unlimited domains, the standard or professional subscription plan can then be used for creating comps for future projects and clients. Agencies that transition websites to their clients to maintain can export their Web Fonts project to the client to import upon subscribing to the service. The agency can continue to use their “agency account” for creating comps.

Now, after piloting the program for several months with dozens of agencies, we’re ready to open the door to everyone. To get started, you’ll need to first subscribe to our free plan if you haven’t already done so. Next, you can request admission into the program by filling out a brief submission form on the agency program page. (Tip: you can easily get back to this page by clicking the agency program link in the footer). Once we’ve verified your candidacy, we’ll upgrade your subscription from the free plan – and you’re in!

If you’re a design agency – big or small – we’d love for you to give our service a shot. We’re confident that our typefaces will help you create better, more inspirational and brand consistent Web designs and that you’ll find the service to be straightforward, reliable and easy to use. Our agency program is just one more reason why we believe that Web Fonts offers the best workflow solution of any Web font service.

Johnathan Zsittnik
Johnathan Zsittnik is the eCommerce Marketing Manager at Monotype Imaging. Johnathan holds both a bachelor’s degree in marketing and a master’s degree in business administration from Bentley University.

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