Customer Spotlight: Burger King


Ryan Arruda in Archive on May 4, 2012

With over 11 million daily patrons, Burger King is one of the largest fast food establishments worldwide. The Burger King website features the Trade Gothic typeface family for both display and body text, utilizing Trade Gothic Bold, Trade Gothic Bold Condensed #20, and Trade Gothic Light.

One of the most successful implementations of Trade Gothic on the site are the homepage headlines. Set in Trade Gothic Bold Condensed #20, the use of white typography slightly tempers the inherent assertiveness of the font’s letterforms, lending a confident – yet upbeat – air to the matter-of-fact text. The title case subheads set in Trade Gothic Bold provide contrast with the typographic color of the Trade Gothic Light body text, a nice showcase of this family’s versatility (and deliciousness). Customer Spotlight: Burger King

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