Titanium Motors: a strong, corrosion-resistant typeface – with remarkable adaptability


Allan Haley in Archive on December 5, 2012

With just a roman and italic design, the Titanium Motors™ typefaces make about as small as a typeface family you can get. Compounding this, the design has no lowercase. But don’t let this lull you into thinking that the face is anything less than a commanding and powerful communication tool. Titanium Motors is retro and modern, built like a Mack® truck on steroids – and surprisingly versatile.

 Titanium Motors’ muscular weight creates powerful headlines, logos and signage – all with attitude and swagger. Its geometric character shapes, and distinctive letterforms speak to the modernity of the typeface, while the high-waisted counters and stressed strokes give Titanium Motors’ a subtle Art Deco flavor. Words like “bold,” “dynamic” and “authoritative” immediately come to mind.

Check out the “hero image” on Fonts.com’s home page, created by The Heads of State, or the image accompanying this post to see just how formidable a graphic statement this typeface can make. If Vin Diesel were a typeface, he would be Titanium Motors.

A collaboration of Steve Matteson and Jim Ford’s design talents, Titanium Motors was initially drawn as a custom font for a computer game. Since then, it has been used in a bevy of applications. Consider it for posters, flyers, packaging, publication design or Web banners.

The Titanium Motors family is available as desktop fonts from the Fonts.com and Linotype.com websites. It is also available as Web fonts through the Fonts.com Web Fonts service.

Allan Haley
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.

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