Top 10 Rejected Fontacular Marketing Ideas


Ryan Arruda in Archive on December 6, 2013


As Fontacular barrels through its final day, we wanted to remind you all that there’s still time to take advantage of ALL the wild deals from this week. That’s right, Fontacular best sellers such as the Neue Haas Grotesk, DIN Next, Mercury Script, and Veneer families are STILL on sale. Gander at the Fontacular page to see what’s up for grabs. Remember: get these deals now, because come end of day today they’ll be gone!

We want to take this opportunity to thank all of you who joined us for Fontacular, we hope you had as fun a time as we did. Don’t be sad that Fontacular is coming to a close, be happy because it happened and you were there. We also want to thank our amazing partners, including TattlyMama’s SauceField Notes, and Typefight for providing awesome giveaways, as well as the amazing Fontacular design work from Brad Woodard of Brave the Woods.

Many of you have been asking how such a monumental and herculean event like Fontacular came to fruition. We wanted to give you a behind-the-scenes look of one facet of the event’s planning. Here are some Fontacular giveaway items that didn’t quite make the cut.


1. A series of fine porcelain plates commemorating historic typefaces.

2. Free fonts for life to those who tattoo anywhere above their neck.

3. Get a second set of fonts for free – just pay processing and handling.

4. Fontacular points – earn loyalty points to unlock rewards including a branded leather bomber jacket, belt buckle, travel mug or fanny pack.


5. Intellectual property rights to the complete Papyrus family.

6. The Fontacular soundtrack – easy listening and atmospheric hits from contemporary artists.


7. The “Font of the Month” club – an expertly curated assortment of artisan, gourmet, and free-range fonts delivered to your doorstep once a month.

8. A 30 cassette spoken word audio catalogue listing every product we have.

9. Official Fontacular Brand Brand – A livestock brand in the shape of the Fontacular logo. (Rejected because we thought it was cruel to the animals and some of the cows thought “o” and “n” were kerned too tightly.)

10. Certified pre-owned fonts.


Ryan ArrudaRyan Arruda is the Web Content Strategist at Monotype Imaging. Ryan holds a bachelor’s degree in film studies from Clark University, and an MFA in graphic design from RISD.

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